Shaping the future of work through employee experience design.
Join a global community of thought leaders and people leaders driving the evolution of Employee Experience (EX). Together, we can shape workplaces that empower people to thrive.
In 2022, 34 influential employee experience (EX) ideators, practitioners, and future-thinkers worked together to define EX for modern businesses. The outcome of this work is the EX Manifesto; the definitions, the values, and the principles of EX and EX Design.

The EX Manifesto
Employee Experience (EX) defines the moments that, together, shape workplace culture. While workplace culture itself cannot be designed, the experiences that shape workplace culture can.
Investing in EX elevates business performance through employee wellbeing. Organizations proactively improving their EX will outperform organizations reacting to employee pain points.
The Definition of EX
Workplace Culture: The collective experience of work.
Employee Experience (EX): The individual experience of work.
EX Design: The mindful creation of employee experiences.
EX Design defines Employee Experience. Employee Experience shapes Workplace Culture. Workplace Culture elevates organizational performance.
The Values of EX
Use these values to reframe conversations and success metrics.
Work as enriching
over Work as extractive
Work contributes to wellbeing. Organizations who look past seeing humans as resources will put more into employees' lives than they take out.
Unlocking talentover Fighting for talent
When your organization becomes an environment for performance development, a small pool of top talent is no longer a problem.
Employee-firstover Customer-first
Employees create customer outcomes. Delivering great employee experience directly improves customer experience.
The Principles of
EX Design
Use these principles to shape your design process and outcomes.
Find mutually beneficial outcomes for both organization and employees through the EX Design process.
Take a human-centred approach that encourages reciprocal trust and understanding, not traditional top-down management practices.
Support a continuous process of investigation, ideation, implementation and measurement. Just as culture is never ‘finished’, EX Design is never ‘done’.
Design with, not for, employees. Co-design puts the needs of employees at its heart because no one knows their needs better than they do.
Welcome tough conversations. They create value and signal that your people trust your organization.
Find mutually beneficial outcomes for both organization and employees through the EX Design process.
Instil ownership in every leader in the organization – it’s not just up to HR. Draw on cross-functional teams and design capability.
Co-sign the
EX Manifesto
Show your support of the EX revolution and co-sign the EX Manifesto.
Tell us what resonates for you, and/or how you are approaching EX in your organization.
Shaping the future of EX for the world.
Experts from around the world contributed virtually, or joined us in Austin, Texas and brainstormed what EX in incredible organisations looks like. The contributors represented Gen Z, EX leaders and thinkers, designers, product experts and people leaders from corporates to fully remote startups.
How to use the EX Manifesto
It's ok to use the EX Manifesto with your teams, groups & organizations. Share, discuss, and learn!
It's ok to use the EX Manifesto with your teams, groups & organizations. Share, discuss, and learn!